small group crit...

ok, so this is only slightly alot alot late... but here it is...

so when we looked at my aftereffects project is was in [ ...as it has been for quite some while now... ] a half-way state, one that showed the involved imagery i was working on, but not my entire concept. however, here's what my group had to say and it did help shape the final product... its finally done now btw!!!

MESSAGE

1 ] the message is relatively clear from what you can see of it. it is understood that the city represents and is an embodiment of economy/progress of a sort. however, without its counterpart [ what is now a tree ] its hard to understand why its growing or what the growth represents ultimately!

2 ] yes it is memorable! [ i am quite happy about this! ] the imagery is very cool and intriguing. leaves the viewer asking for more....

3 ] well maybe if it was more done it would be more compelling. however, as far as it is now, the buildings are cool so make the tree just as intricate and engaging. the type should be bold stark simple, direct. not too much fuss... powerful transitions with something to lead you through...

TECHNICAL

1 ] the visual language stems from the impact of the imagery so far. definitely dynamic and compelling... clarity needs work. may come with addition of other parts. it could be better by emphasizing the scale change? maybe making other parts come to life other than the lights...

2 ] transitions aren't really there. what was discussed seem to fit with the theme... following the question mark and the e icons through the text. think about transition from building/tree into text... maybe leaves blow across?

3 ] type and color aren't yet in place... examples seem appropriate. [ bold futura. black grey green... follows mood board ]

4 ] no sound yet. sound effects ideas seem good... nature sounds, city scape noise... then song? maybe no song?

so yeah, a little late but im trying to catch up!!